If you don’t know the name Juliana Nalú yet, you will soon. In a step towards solidifying its status as a contemporary luxury house, we helped Pucci enlist the Brazilian multihyphenate to back their Summer '23 eyewear campaign.
Satin Heart pinpointed her as the type of tastemaker who can guide the brand towards Pucci Creative Director Camilie Miceli’s vision for the luxury maison.
Nalú rides a new wave with the rising star’s eccentric vibrancy pairing perfectly with the eclectic stylings of the Italian fashion house.
“This duo generates an aura that cannot be replicated.”
- Highsnobiety
We styled, directed, and produced a piece that shows why Nalú is up next with no sign of slowing down.
It’s clear that she brought the heat — stunning the world in a brand new capsule of Made in Italy eyewear featuring avant-garde designs and a fresh take on their summer staples.
We took to social with a suite of assets that saw Juliana soar towards one of her highest brand deal numbers to date. Editorial coverage on Hypebae, HighSnobiety and Glamour in her home country helped the rise as well, gaining 6 mill in reach and 300K likes across platforms.
And to top it all off, Pucci loved her so much they locked her in as an ambassador for the brand moving forward.
